A popular Italian resort is set to start turning tourists away – as a result of severe overcrowding in the area.
The acclaimed ski resort in the Dolomites region will put a limit on the number of visitors it will welcome this winter.
Madonna di Campiglio has announced it will curb the presence of skiers on the slopes by limiting daily passes bought online to just 15,000 on up to 17 days each ski season.
This will be a notable decrease from the 23,000 admissions that were sold in a single day last year.
It comes after a period of overcrowding in the mountain range during the summer.
The resort explained limiting the number of daily pass holders will improve overall experience.
It added it will help improve customer safety too.
The rule will be launched from December 28, 2025, to January 5, 2026, as well as during Italy’s annual Carnival (February 15-22, 2026), according to EuroNews.
Madonna di Campiglio has announced it will curb the presence of skiers on the slopes by limiting daily passes bought online to just 15,000 on up to 17 days each ski season
It comes after a period of overcrowding in the Dolomites mountain range during the summer
Madonna di Campiglio is also developing new ‘smart skipasses’ to allow skiers to avoid crowded zones during the peak season by ‘dynamically distributing skier traffic across the 150km of slopes’.
But the new limit will only apply to daily SkiArea passes sold online.
This means that those with seasonal passholders, pay-per-use cards, multi-day passes, and passes within Pinzolo and Folgarida Marilleva will not be affected by the new limit.
Non-skiers will also be allowed to freely access pedestrian-enabled lifts.
The Dolomites have shot to popularity in recent months.
The region has seen a surge in the number of visitors it welcomes.
Each year, approximately 34 million people visit to experience the beauty of the Italian Dolomites.
But this has led to problems associated with overtourism.
The resort explained limiting the number of daily pass holders will improve overall experience
In February this year, anti-tourist protesters targeted ski resorts after Italian locals branded the words ‘too much’ in bright red letters atop a snowy mountain.
And during the summer, the mountains were compared to Disneyland as the beauty spot became overloaded by swarms of selfie-snapping tourists.
Hiking trails have reportedly seen huge blockages and tourists clog up the paths.
What’s more, recent scenes of overcrowding at the summit of the Seceda mountain has sparked anger among locals and environmentalists who say large crowds could put wildlife at risk.
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The Italian resort set to start turning tourists away
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