When picking the destination for your next holiday, there’s lots of factors to consider.
Do you want sun or snow? Europe or America? Activities or relaxation?
If you’re travelling as a family, you’ll want to be even more sure that your holiday spot is appropriate for all ages and tastes.
Now, the best destination for families has been revealed – and it’s a sunshine-filled paradise just a few hours away from the UK by plane.
Greece has been handed the title at the prestigious 2025 Travel Bulletin Star Awards.
From its sandy beaches to its historical landmarks and fantastic food culture, Greece is the top spot for families seeking a break.
Greece was nominated in another three categories at the awards: Star Destination for Families, Star Gastronomy Destination, and Star LGBTQ+ Friendly Destination.
The Greek islands are highly popular travel destinations – with visitor numbers topping 30 million last year.
Greece has been handed the title at the prestigious 2025 Travel Bulletin Star Awards
From its sandy beaches to its historical landmarks and fantastic food culture, Greece is the top spot for families seeking a break
Greece won in the category of best family destination, beating its competitors.
Finalists in the category alongside Greece were Cyprus, Majorca, Portugal, Spain and Turkey.
Greece’s win demonstrates the multitude of options on offer when visiting the country for all ages and family members.
Travel and Tour World said: ‘As the world of tourism continues to evolve, family holidays are increasingly prioritised by both travelers and destinations.
‘Greece’s ability to adapt and innovate within this space – by providing safe, enriching, and accessible experiences for families – is a key reason why it continues to top such prestigious lists.’
The award was accepted by a representative from the Greek National Tourism Organisation UK & Ireland Service.
Greece was also recently named Short-Haul Destination of the Year in the 2025 Food and Travel Reader Awards.
The Greek National Tourism Organization (GNTO) said the accolade has strengthened Greece’s ‘visibility in the British market and supporting its broader goal of promoting year-round, high-value tourism.’
The Greek islands are highly popular travel destinations – with visitor numbers topping 30 million last year
In recent years, Greece has seen an increase in short-term getaways, with key destinations for quick escapes including popular spots such as Rhodes, and Crete.
It’s a very popular holiday destination for families with children – whether it’s to visit a historical city such as Athens or stay at a beachside all-inclusive resort – so the best family destinations win is well deserved.
The Travel Bulletin Star Awards have been held annually since 2000 and are a prestigious institution in the UK tourism industry.
More than 30,000 travel agents vote annually for the top destinations, airlines, hotel chains and other travel service providers, based on their experiences and partnerships over the previous year.
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Best destination for families revealed – and it’s not Spain
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