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With minus zero temperatures, dark mornings and icy commutes sweeping the UK, many Brits will be dreaming of their next holiday.
And with January sales happening across multiple travel companies, it’s a great time to book in some sunshine for the year ahead.
It comes as British Airways has revealed the top 10 most searched for summer destinations in its January sale.
The top five spots went to far-flung, bucket-list destinations: Dubai, Barbados, Orlando, New York and Cancun.
Close behind are Crete, Larnaca, Corfu, the Maldives and the Algarve.
And for those looking to book their next trip, from today (January 8) to January 13, British Airways Holidays customers can benefit from additional savings up to an extra £300 per booking.
In addition to the sale price of holiday packages, the discounts include an extra £300 off with a minimum spend of £10,000 on a flight and hotel booking.
Customers can receive a £200 extra discount with a minimum spend of £5,000 on a flight and hotel booking.
For holidaymakers who spend a minimum of £2,500 on a flight and hotel or flight and car booking, they will receive an extra £100 discount.
Dubai took the crown of the most searched for summer holiday destination for the British Airways January sale
Barbados ranked as the second most searched for holiday destination. Playa Chacmool in Cancun’s Hotel Zone is pictured, known for its soft white sand and turquoise Caribbean waters
There is also a £50 extra discount for travellers who spend a minimum of £1,250 on a flight, hotel or flight and car booking and £25 with a minimum spend of £625 on a flight and car booking.
And the savings don’t end there.
Fancy an all-inclusive trip to Dubai in March?
British Airways has an offer for seven nights, at the 4.5-star Doubletree by Hilton Resort & Spa Marjan Island from £1109 per person.
This includes economy return flights from London Heathrow Airport, one checked bag at 23kg per person and all-inclusive accommodation.
If white sand beaches in the Caribbean are more your bag, BA has an offer for seven nights at the four-star Radisson Aquatica Resort in March from £1199 per person.
This includes economy return flights from London Heathrow Airport, one checked bag at 23kg per person and accommodation.
Meanwhile, in September 2026, seven nights in Orlando at the five-star Loews Portofino Bay Hotel will set you back £1499 per person.
Orlando, Florida, took the third spot. Lake Eola Park is pictured at sunset
Most searched for summer destinations*
This includes economy return flights from London Gatwick Airport, one checked bag at 23kg per person and accommodation.
And for those who fancy a trip to the Big Apple, you can get there for under £1,000 per person, all in.
For three nights in New York, at the five-star Times Square EDITION, it’ll cost just £929 per person in August 2026.
This includes economy return flights from London Heathrow Airport, one checked bag at 23kg per person and accommodation.
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British Airways reveals the most searched for summer 2026 destinations – and how to save when booking
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