Dubai has announced plans to build the world’s first street made of real gold as part of its new Dubai Gold District in Deira.
The project is set to strengthen the city’s long-standing reputation as the ‘City of Gold,’ home to the famous Dubai Gold Souk.
The new Gold Street will be a central attraction in the new district, designed to draw tourists, shoppers and industry professionals.
The Dubai Gold District, launched by developer Ithra Dubai, will feature more than 1,000 retailers across gold, jewellery, perfumery, cosmetics and lifestyle sectors.
Confirmed brands include Jawhara Jewellery, Malabar Gold and Diamonds, Al Romaizan and Tanishq Jewellery.
Meanwhile, Joyalukkas – a global premium jewellery brand with stores across the US, Malaysia, Singapore and Southall, west London – plans to open a 24,000 square foot flagship store, its largest in the Middle East.
To accommodate international visitors and trade partners, the area will also be home to six hotels, boasting a total of 1,000 hotel rooms.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), said the project celebrates Dubai’s deep connection to gold while reimagining it for a modern, sustainable future.
Dubai has unveiled plans to construct the world’s first street made of real gold
The proposed Gold Street is part of Dubai’s new Gold District, which will feature more than 1,000 retailers across gold, jewellery, perfumery, cosmetics and lifestyle sectors
As reported by Time Out Dubai, he said: ‘Gold is deeply woven into the cultural and commercial fabric of Dubai, symbolising our heritage, prosperity, and enduring spirit of enterprise.
‘Through this landmark destination, we not only celebrate that legacy but also reimagine it for a new era shaped by creativity and sustainability.’
‘This achievement reflects the strength of collaboration between our public and private sectors and underscores the collective ambition of our partners and stakeholders in positioning Dubai at the forefront of global innovation and excellence.’
Details regarding the layout, design, and content of Gold Street will be revealed in stages.
Adding to its ever-growing list of global milestones, Dubai is set to become the first city in the world to launch a commercial flying taxi service.
The gleaming metropolis, renowned for its supercar culture and jet-set lifestyle, attracts millions of annual visitors and is home to over million residents.
Despite boasting an extensive road network, including several six-lane highways, the UAE city regularly grapples with gridlock – with average commutes during rush hour stretching 45 minutes across a distance of up to 15km.
But these journeys could be halved with the introduction of the Joby S4 air taxi – designed to transport passengers through the skies at a top speed of 320km/ph.
The project is set to strengthen the city’s long-standing reputation as the ‘City of Gold
Pictured: A view of the entrance to Dubai’s old gold souk
The groundbreaking new fleet will be powered by Joby Aviation, a California-based pioneer that builds electric vertical take-off and landing (eVTOL) vehicles.
Dubai will take its claim as the global birthplace of air taxis when full operations begin on 31 March, 2026.
The electronic taxi network comprise of four vertiports – areas designed for the landing, takeoff and servicing of VTOL aircraft.
Among the sites are Atlantis, The Royal, an iconic hotel centrally located on Palm Jumeirah, and Dubai Mall – the busiest shopping centre in the world, attracting nearly 111 million visitors in 2024.
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