St Tropez brings to mind an air of old-school glamour, luxurious beachfront restaurants and sunshine-filled weather.
But it comes with a price tag to match.
Brits looking for French Riviera style without the eye‑watering price tag could try a stunning North African alternative – where a week in the sun costs just £516.
Hammamet in Tunisia, often dubbed the Tunisian St Tropez, has become a budget‑friendly alternative to the celebrity‑packed coastline of southern France.
And with average St Tropez stays reaching £1,500 per person, holidaymakers can save around 65 per cent by heading further south.
The average flight and hotel packages in May for St Tropez come in between £400-£600 per person. But it’s the daily costs that tip the scale, especially since it’s harder to book a package holiday here.
Fancy a taste of the high life – for less? A trip to the Tunisian St Tropez may be in order
Hammamet in Tunisia is often compared to the French Riviera, with its beautiful beaches
Mid‑range dinners typically cost £50–£80 per person, local beers sit between £4.50 and £7, and a standard glass of rosé can hit £20.
Even sunbathing racks up a bill, with many beach clubs charging between £25 and £40 per lounger, rising to as much as £130 in peak‑season hotspots.
But according to the experts at package holiday specialists First Choice, in Hammamet many of those added costs simply don’t exist.
Holidaymakers booking with First Choice can book seven nights all‑inclusive at the four‑star Sentido Marillia Resort & Spa for £516 per person, including food, drinks and beach access.
That works out at £73 per day, compared to the £200 or more daily spend travellers face on the French Riviera.
And there’s plenty to write home about in Hammamet.
The Yasmine district is one of Hammamet’s most popular areas, complete with a palm‑lined promenade, waterfront cafés and Tunisia’s largest marina, which houses superyachts.
There’s also a wide stretch of beach offering water sports, plus the family‑friendly Carthage Land theme park with water rides and a zoo.
Much like its French counterpart, the region has long been associated with artists and actors and today blends beach‑club culture with ancient ruins and calm turquoise bays.
And from just £516 for a week, you could jet off to the paradise to explore markets, beaches and Tunisian cuisine
Kevin Nelson, managing director for First Choice, said: ‘Brits are tired of saving destinations for ‘someday’.
‘They want experiences that feel bucket-list-worthy but actually fit into their budgets and availability.’
‘Hammamet is a great example of a budget friendly luxury swap, all the French‑Riviera perks, without the French‑Riviera price tag.’
It comes after Tunisia was deemed a safe Easter break alternative amid the ongoing Middle East war.
Outside of Hammamet, Tunis is a vibrant, fascinating city with a medina that comes with far less of the hassle factor than its Moroccan equivalents.
Here, you can soak up the sun with a coffee on a rooftop terrace and pick up spices and scents in the labyrinthine souks.
Currently, travel to most of Tunisia is safe, according to the FCDO.
But the FCDO advises against all travel to parts of Tunisia.
This includes Western Tunisia, including the Tunisia-Algeria border and Southern Tunisia, including the Tunisia-Libya border.
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