Uber is launching Uber Aurora, bringing Northern Lights-viewing rides to the Uber app for the first time.
The rides will be available on the weekend of the spring equinox, a time of peak aurora activity, on March 20 and 21 in Rovaniemi, Lapland.
Uber Aurora offers users rides designed to help capture the magic of the Northern Lights, easily organised from your phone.
It has been launched in Finland at one of the best times of year to see the Northern Lights.
Following the current peak in solar activity, 2026 is expected to offer especially good viewing conditions.
The Northern Lights are one of the Arctic’s most iconic and magical natural phenomena, drawing visitors from around the world to Lapland each year.
With Uber Aurora, Uber aims to make this sought-after experience more accessible by offering an easy, on-demand way to take part in aurora viewing through the app.
Each booking includes pick-up and drop-off and six to eight hours of guided aurora-viewing, led by local experts from the experience provider Arctic GM.
Uber Aurora will provide Northern Lights-viewing rides for visitors in Finland
The experience is offered free of charge – and is available in limited numbers.
Bookings for Uber Aurora open in the Uber app on March 5, 2026 at 1pm.
Maurits Schönfeld, senior director of Uber Northern Europe, said: ‘The Northern Lights are one of the world’s most iconic bucket-list experiences, drawing travellers to Lapland from across the globe.
‘With Uber Aurora, we’re proud to help more visitors and locals witness this extraordinary natural phenomenon and experience the Arctic at its most magical.’
Alexander Rytilahti, manager at Arctic GM, added: ‘Seeing the Northern Lights is a once-in-a-lifetime experience for many visitors.
‘We’re excited to combine our local knowledge with Uber’s platform to give guests the best possible chance to experience the aurora in a comfortable, easy and safe way.’
It comes after Uber launched its first ever snowmobiles just in time for the Milano Cortina 2026 Winter Olympics.
Uber Snowmobile allow users to book one-hour guided snowmobile rides through the Dolomites through the Uber app.
2026 is set to offer good viewing conditions for those looking to see the Northern Lights
The limited-edition service is operated alongside local mountain specialists Snowdreamers.
It will allow riders to explore scenic areas away from the main village.
Each snowmobile has the capacity to seat up to two riders, and bookings are limited to a maximum of eight people.
Uber is also expanding its services with Uber Reserve, which will allow travellers to pre-book rides in advance.
Share or comment on this article:
Uber launches free Northern Lights viewing rides in Finland
Source link
CHECK OUT: Top Travel Destinations
READ MORE: Travel News
