Calling all Potterheads! The UK’s first premier Harry Potter flagship shop is set to open in the heart of London – featuring interactive areas, photo opportunities and exclusive merchandise.
Arriving in autumn 2026, Harry Potter Oxford Street will be a two-floor ‘wizarding emporium’ located at The Ribbon, 134-140 Oxford Street.
It will also be the world’s biggest Harry Potter shop, taking up 21,000 square feet.
Warner Bros. Global Experiences today announced the newest addition will join the Harry Potter Shop in King’s Cross as the UK’s only two official Harry Potter retail destinations.
While the space is still a work in progress and final designs firmly under wraps, the finished venue will be a tribute to the most iconic settings from the books and films.
Fans can immersive themselves in the wizarding world through interactive zones, capturing the magic with photo opps and scoring merchandise unique to the store.
Harry Potter Oxford Street will be a two-floor ‘wizarding emporium’ featuring unique merchandise and photo opportunities (Pictured: Harry Potter Shop in Chicago)
Karl Durrant, WB’s SVP Worldwide Retail said: ‘Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories.
‘Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.’
The new flagship strengthens London’s appeal as a global hotspot for Harry Potter fans – adding another major stop to the capital’s Potter trail, which includes the King’s Cross shop and Warner Bros. Studio Tour London – The Making of Harry Potter.
It also joins a growing collection of official Harry Potter stores across the globe, including New York, Chicago, Harajuku, and Akasaka.
For fans based in Europe, a major theme park in Germany is about to see the beloved franchise brought to life in brick form as part of a magical new attraction where fans will be enchanted by ‘spellbinding adventures and iconic characters.’
The world’s first LEGO Harry Potter land is on its way to LEGOLAND Deutschland in Germany, in a groundbreaking collaboration between Merlin Entertainments and Warner Bros. Discovery Global Experiences.
For the first time ever, Potterheads and LEGO collectors will join forces and explore a whimsical, life-sized version of the Wizarding World they’ve been building at home for years.
And the magic doesn’t stop there, as the world’s first official Harry Potter themed hotel will allow fans to relax with a Hog’s Head Brew, or two, long after the park has closed.
Though details of the new attraction have not yet been disclosed, Merlin Entertainments has confirmed more information will be released sometime this year.
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World’s biggest Harry Potter shop to open in the UK – and will feature photo opportunities and exclusive merchandise
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