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Dubai is the No1 destination in the 2024 Tripadvisor Travellers’ Choice Awards (again), with London top in Europe and third overall and New York the highest-ranked spot in the U.S

Dubai has been crowned the most popular destination in the world for the third year running by the Tripadvisor Travellers’ Choice Awards for destinations.

The winners for the 2024 awards were identified based on the quality and quantity of reviews and ratings specific to several award subcategories from travellers on Tripadvisor for accommodations, restaurants and things to do in destinations worldwide over the 12 months between October 2022 and September 2023.

Tripadvisor says of third-time winner Dubai: ‘Everything feels extra spectacular in Dubai, from the ultra-modern Burj Khalifa to the souks and malls filled with gold and jewellery vendors. It’s a place where if you can dream it, you can do it, whether that means skiing indoors, dune-surfing in the desert, or zip-lining above the city.’

London retains its crown as Europe’s number one as well as its third-place position in the global ranking, trailing behind second-place Bali, Indonesia. The rest of the global top five is made up of Hanoi in Vietnam (fourth) and Rome (fifth). The highest-ranking American destination is New York, which has slipped from 23rd to 25th overall.

Other popular destinations to make it into the top 10 are Paris (sixth); Cancun (seventh); Marrakech (eighth); Crete (ninth) and Hoi An in Vietnam (10th).

Dubai has been crowned the most popular destination in the world for the third year running by the Tripadvisor Travellers’ Choice Awards for destinations

Bali, in Indonesia, takes home the silver medal in the 2024 global hotlist. In this year’s new ‘Honeymoon Destinations’ category, the destination takes the top spot

Topping the list of destinations in Europe is London, which comes third in the world ranking

The rest of the European top 10 ranking, meanwhile, is made up of Rome (second); Paris (third); Crete (fourth); Istanbul (fifth); Barcelona (sixth); Madrid (seventh); Lisbon (eighth); Amsterdam (ninth) and Florence (10th).

Looking at the other categories in the awards, the list of ‘Trending Destinations’ – locations around the world seeing the greatest year-over-year growth of interest on Tripadvisor – is topped by Tokyo. Describing the Japanese capital, Tripadvisor says: ‘The city is famously cutting-edge, yet its ancient Buddhist temples, vintage teahouses, and peaceful gardens offer a serene escape—and a reminder of its past.’

The silver medal goes to the South Korean capital of Seoul, where Tripadvisor suggests visiting the N Seoul Tower ‘built atop a peak in Namsan Park’ and the teahouses of Insadong, which ‘give you a taste of Korean flavour’.

A third Asian destination completes the top three – Halong Bay in Vietnam – where Tripadvisor recommends renting a kayak or taking a tour to explore the area’s ‘amazing limestone islands, rock formations and caves’.



1. Dubai, UAE

2. Bali, Indonesia

3. London, UK

4. Hanoi, Vietnam 

5. Rome, Italy

6. Paris, France

7. Cancun, Mexico

8. Marrakech, Morocco

9. Crete, Greece 

10. Hoi An, Vietnam

11. New Delhi, India

12. Istanbul, Turkey

13. Cusco, Peru

14. Barcelona, Spain

15. Bangkok, Thailand 

16. Dominican Republic

17. Playa del Carmen, Mexico

18. Phuket, Thailand 

19. Hurghada, Egypt

20. Madrid, Spain

21. Siem Reap, Cambodia 

22. Lisbon, Portugal

23. Amsterdam, Netherlands 

24. Kathmandu, Nepal

25. New York City, U.S




1. London

2. Rome

3. Paris 

4. Crete

5. Istanbul, Turkey

6. Barcelona

7. Madrid 

8. Lisbon

9. Amsterdam

10. Florence, Italy

11. Tenerife, Spain 

12. Edinburgh, Scotland

13. Porto, Portugal

14. Santorini, Greece

15. Goreme, Turkey

16. Budapest, Hungary 

17. Prague, Czech Republic

18. Athens, Greece

19. Dublin, Ireland

20. Naples, Italy

21. Krakow, Poland 

22. Malta

23. Dubrovnik, Croatia 

24. Reykjavik, Iceland 

25. Madeira, Portugal 


1. New York

2. Oahu, Hawaii

3. Las Vegas, Nevada

4. New Orleans, Louisiana

5. Miami Beach, Miami

6. Maui, Hawaii

7. Nashville, Tennessee 

8. Charleston, South Carolina

9. Chicago, Illinois

10. Key West, Florida

11. Kauai, Florida

12. San Francisco, California

13. Washington DC

14. Asheville, North Carolina

15. San Diego, California

16. Sedona, Arizona

17. Boston, Massachusetts

18. Savannah, Georgia 

19. St. Augustine, Florida 

20. Moab, Utah

21. Seattle, Washington State 

22. Austin, Texas

23. Los Angeles, California

24. Branson, Missouri

25. Scottsdale, Arizona

Source: Tripadvisor

Travellers’ Choice Awards ‘Best of the Best’ winners are destinations whose hotels, restaurants and things to do received a high volume of above-and-beyond reviews and opinions from reviewers over a 12-month period.

Rome snaps up fifth place in the global popularity ranking. The Italian capital is runner-up in Europe and also in the ‘Best of the Best Food Destinations’ category

The highest-ranking American destination, in terms of popularity, is New York, which ranks 25th overall

Hanoi, Vietnam, comes fourth in the global ranking. But the city takes the crown in the 2024 list of best food destinations

The rest of the top ten Trending list features Palawan Island, Philippines (fourth); Sapa, Vietnam (fifth); Bogota, Colombia (sixth); Pattaya, Thailand (seventh); Alajuela, Costa Rica (eighth); Phnom Penh, Cambodia (ninth) and Kuala Lumpur, Malaysia (10th).

In the ‘Best of the Best Nature Destinations’ category, which celebrates travellers’ appetite for adventure and the great outdoors and sets out to inspire budding explorers who are planning bucket list trips, Kathmandu is number one.

The Nepalese capital is followed by Halong Bay in second and Egypt’s Hurghada, which bags the bronze medal after missing out last year with fourth place.

Making up the remainder of the top 10 are Mauritius (fourth); Lombok, Indonesia (fifth); Kauai, U.S (sixth); Zanzibar Island, Tanzania (seventh); Grand Cayman, Caribbean (eighth); Kruger National Park, South Africa (ninth) and Martinique, Caribbean (10th). 



1. Tokyo, Japan

2. Seoul, South Korea

3. Halong Bay, Vietnam

4. Palawan Island, Philippines

5. Sapa, Vietnam 

6. Bogota, Colombia 

7. Pattaya, Thailand 

8. Alajuela, Costa Rica

9. Phnom Penh, Cambodia 

10. Kuala Lampur, Malaysia 

11. Jeju Island, South Korea

12. Viti Levu, Fiji

13. Chennai (Madras), India

14. Puebla, Mexico

15. Bandung, Indonesia

16. Panama City, Panama

17. Huaraz, Peru

18. Nairobi, Kenya

19. La Paz, Bolivia

20. Port Ghalib, Egypt

21. Brasov, Romania

22. Manra, Ecuador

23. Casablanca, Morocco

24. Santiago, Chile

25. Taipei, Taiwan 



1.  Kathmandu, Nepal

2. Halong Bay, Vietnam

3. Hurghada, Egypt

4. Mauritius

5. Lombok, Indonesia

6. Kauai, U.S

7. Zanzibar Island, Tanzania

8. Grand Cayman

9. Guadeloupe

10. Kruger National Park, South Africa

11. Martinique

12. Wadi Rum, Jordan 

12. Lanzarote, Spain

14. Merzouga, Morocco

15. Roatan, Honduras 

16. Kochi, India 

17. Cozumel, Mexico 

18. Ambergris Caye, Belize

19. Barbados 

20. Natal, Brazil

21. Saint John 

22. Quepos, Costa Rica

23. Tangalle, Sri Lanka

24. Fethiye, Turkey

25. Snowdonia National Park, U.S 



1. Cuba

2. Cusco, Peru

3. Agra, India

4. Fes, Morocco

5. Athens, Greece

6. Dublin, Ireland

7. Colombo, Sri Lanka

8. Hue, Vietnam

9. Edinburgh

10. Tokyo, Japan 

11. Prague, Czech Republic 

12. Santiago, Chile 

13. Porto, Portugal

14. Addis Ababa, Ethiopia

15. Seville, Spain

16. Vienna, Austria

17. Singapore

18. Berlin, Germany

19. Amman, Jordan

20. Buenos Aires, Argentina 

21. Quito, Ecuador

22. Hong Kong, China 

23. Bogota, Colombia 

24. Yerevan, Armenia 

25. Baku, Azerbaijan

Source: Tripadvisor


The most popular ‘Trending’ destination is Tokyo, which also ranks 10th among the world’s most culturally-rich destinations

The silver medal in the ‘Trending’ ranking goes to Seoul, South Korea, where Tripadvisor suggests visiting the N Seoul Tower ‘built atop a peak in Namsan Park’ and the teahouses of Insadong, which ‘give you a taste of Korean flavour’

In a ranking dedicated to U.S destinations, crowned champion New York is followed by Oahu (second) and Las Vegas (third). Pictured: Hanauma Bay, on Oahu island

Aimed at history, art and culture fans is the ‘Best of the Best Culture Destinations’ ranking. Tripadvisor says that the category sees ‘two new entries for 2024’, with Cusco, Peru, in second place and Agra, India, third on the podium.

‘But it’s Cuba that takes the top spot, climbing five places from last year to be named No1 in the world,’ it adds. Completing the top five are Fes, Morocco (fourth), and Athens, Greece (fifth).

Other culturally rich destinations in the top 10 are Dublin, Ireland (sixth); Colombo, Sri Lanka (seventh); Hue, Vietnam (eighth); Edinburgh, UK (ninth) and Tokyo, Japan (10th).

Next up? It’s the foodie category. The ‘Best of the Best Food Destinations’ ranking ‘serves up a diverse culinary delight’, says Tripadvisor, which points out that Europe ‘takes half of the top 10 world spots’. They are Rome (second); Crete (third); Florence (fifth); Barcelona (seventh) and Lisbon (ninth).



1. Bali, Indonesia 

2. Hoi An, Vietnam

3. Maldives

4. Dominican Republic

5. Mauritius

6. Khao Lak, Thailand

7. Jamaica

8. Santorini

9. Zanzibar Island, Tanzania

10. Venice, Italy

11. St. Lucia 

12. Gramado, Brazil 

13. Lisbon, Portugal

14. Ambergris Caye, Belize

15. Tulum, Mexico

16. Dubrovnik, Croatia

17. Bora Bora, French Polynesia

18. Niagra-on-the-Lake, Canada

19. Budapest, Hungary 

20. Prague, Czech Republic



21. Viti Levu, Fiji

22. Kauai, U.S

23. Barbados

21. Killarney, Ireland

25. Antigua


1. Copenhagen, Denmark

2. Stockholm, Sweden

3. Bordeaux, France

4. Helsinki, Finland 

5. Singapore

6. Melbourne, Australia

7. Oslo, Norway 

8. Brussels, Belgium 

9. Galway, Ireland

10. Belfast, UK

11. Bangkok, Thailand

12. Barcelona, Spain 

13. Montreal, Canada

14. Milan, Italy 

15. Zurich, Switzerland 

Source: Tripadvisor


Tripadvisor’s ‘Best of the Best Culture’ list is topped by Cuba in the Caribbean

Kathmandu, Nepal, is the number one ‘Nature’ destination for 2024

Vietnam’s Halong Bay takes second place on the winners’ podium for ‘Nature Destinations’ and comes third under ‘Trending Destinations’

‘But it’s Hanoi, Vietnam, that comes out top for foodies on Tripadvisor, climbing two places this year to claim the number one spot in the world,’ it adds.

The remaining foodie destinations making up the top 10 are Cusco, Peru (fourth); New Delhi, India (sixth); New Orleans, U.S (eighth) and Phuket, Thailand (10th).

In a ranking dedicated to U.S destinations, crowned champion New York is followed by Oahu (second); Las Vegas (third); New Orleans (fourth) and Miami Beach (fifth).

There are two new categories this year, one of which is the ‘Best of the Best Sustainable Destinations’, which recognises ‘winners from around the world deemed to have strong commitments to sustainability’. Here, Copenhagen takes the gold followed by Stockholm, second, and Bordeaux in third.

‘Europe is leading the way when it comes to environmentally responsible cities, taking eight of the top 10 spots,’ Tripadvisor notes.



1. Hanoi

2. Rome

3. Crete

4. Cusco

5. Florence

6. New Delhi

7. Barcelona

8. New Orleans

9. Lisbon

10. Phuket 


1.  Rome

2. Crete

3. Florence

4. Barcelona

5. Lisbon

6. Paris

7. Istanbul

8. Athens

9. Porto

10. Edinburgh 


1. New Orleans

2. Charleston

3. Maui

4. New York City

5. Savannah

6. Nashville

7. Miami Beach

8. Boston

9. Asheville

10. San Diego 

Source: Tripadvisor


A new category this year is the ‘Best of the Best Sustainable Destinations’, with the Danish capital of Copenhagen taking the top spot

Hoi An is the second most popular ‘Honeymoon Destination’ and the 10th most popular place overall, according to the latest Tripadvisor awards

Paris is the third most popular destination in Europe and the sixth most popular worldwide

Aimed at romantic getaways, the other new category this year is the ‘Best of the Best Honeymoon Destinations’, where Bali takes the crown followed by Hoi An, Vietnam, in second place, and Maldives third.

Commenting on the 2024 ranking, Sarah Firshein, head of editorial at Tripadvisor, says: ‘Winners like Dubai, Tokyo, Paris, and Marrakech indicate that our community has an unbridled appetite for destinations with vibrant arts-and-culture scenes, top-notch restaurants, and seemingly limitless attractions and experiences.

‘It’s also great to see a rebound on long-haul trips to Asia, with the region having fully opened up post-pandemic. As Tripadvisor’s Trending Destinations list shows, travellers are keen to get out there and explore with gusto.’

See the winners across all subcategories here:

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