Dubai has been crowned the most popular destination in the world for the third year running by the Tripadvisor Travellers’ Choice Awards for destinations.
The winners for the 2024 awards were identified based on the quality and quantity of reviews and ratings specific to several award subcategories from travellers on Tripadvisor for accommodations, restaurants and things to do in destinations worldwide over the 12 months between October 2022 and September 2023.
Tripadvisor says of third-time winner Dubai: ‘Everything feels extra spectacular in Dubai, from the ultra-modern Burj Khalifa to the souks and malls filled with gold and jewellery vendors. It’s a place where if you can dream it, you can do it, whether that means skiing indoors, dune-surfing in the desert, or zip-lining above the city.’
London retains its crown as Europe’s number one as well as its third-place position in the global ranking, trailing behind second-place Bali, Indonesia. The rest of the global top five is made up of Hanoi in Vietnam (fourth) and Rome (fifth). The highest-ranking American destination is New York, which has slipped from 23rd to 25th overall.
Other popular destinations to make it into the top 10 are Paris (sixth); Cancun (seventh); Marrakech (eighth); Crete (ninth) and Hoi An in Vietnam (10th).
Dubai has been crowned the most popular destination in the world for the third year running by the Tripadvisor Travellers’ Choice Awards for destinations
Bali, in Indonesia, takes home the silver medal in the 2024 global hotlist. In this year’s new ‘Honeymoon Destinations’ category, the destination takes the top spot
Topping the list of destinations in Europe is London, which comes third in the world ranking
The rest of the European top 10 ranking, meanwhile, is made up of Rome (second); Paris (third); Crete (fourth); Istanbul (fifth); Barcelona (sixth); Madrid (seventh); Lisbon (eighth); Amsterdam (ninth) and Florence (10th).
Looking at the other categories in the awards, the list of ‘Trending Destinations’ – locations around the world seeing the greatest year-over-year growth of interest on Tripadvisor – is topped by Tokyo. Describing the Japanese capital, Tripadvisor says: ‘The city is famously cutting-edge, yet its ancient Buddhist temples, vintage teahouses, and peaceful gardens offer a serene escape—and a reminder of its past.’
The silver medal goes to the South Korean capital of Seoul, where Tripadvisor suggests visiting the N Seoul Tower ‘built atop a peak in Namsan Park’ and the teahouses of Insadong, which ‘give you a taste of Korean flavour’.
A third Asian destination completes the top three – Halong Bay in Vietnam – where Tripadvisor recommends renting a kayak or taking a tour to explore the area’s ‘amazing limestone islands, rock formations and caves’.
TRIPADVISOR TRAVELLERS’ CHOICE AWARDS 2024 – BEST OF THE BEST DESTINATIONS: THE MOST POPULAR OVERALL
IN THE WORLD
1. Dubai, UAE
2. Bali, Indonesia
3. London, UK
4. Hanoi, Vietnam
5. Rome, Italy
6. Paris, France
7. Cancun, Mexico
8. Marrakech, Morocco
9. Crete, Greece
10. Hoi An, Vietnam
11. New Delhi, India
12. Istanbul, Turkey
13. Cusco, Peru
14. Barcelona, Spain
15. Bangkok, Thailand
16. Dominican Republic
17. Playa del Carmen, Mexico
18. Phuket, Thailand
19. Hurghada, Egypt
20. Madrid, Spain
21. Siem Reap, Cambodia
22. Lisbon, Portugal
23. Amsterdam, Netherlands
24. Kathmandu, Nepal
25. New York City, U.S
IN EUROPE
1. London
2. Rome
3. Paris
4. Crete
5. Istanbul, Turkey
6. Barcelona
7. Madrid
8. Lisbon
9. Amsterdam
10. Florence, Italy
11. Tenerife, Spain
12. Edinburgh, Scotland
13. Porto, Portugal
14. Santorini, Greece
15. Goreme, Turkey
16. Budapest, Hungary
17. Prague, Czech Republic
18. Athens, Greece
19. Dublin, Ireland
20. Naples, Italy
21. Krakow, Poland
22. Malta
23. Dubrovnik, Croatia
24. Reykjavik, Iceland
25. Madeira, Portugal
IN THE U.S
1. New York
2. Oahu, Hawaii
3. Las Vegas, Nevada
4. New Orleans, Louisiana
5. Miami Beach, Miami
6. Maui, Hawaii
7. Nashville, Tennessee
8. Charleston, South Carolina
9. Chicago, Illinois
10. Key West, Florida
11. Kauai, Florida
12. San Francisco, California
13. Washington DC
14. Asheville, North Carolina
15. San Diego, California
16. Sedona, Arizona
17. Boston, Massachusetts
18. Savannah, Georgia
19. St. Augustine, Florida
20. Moab, Utah
21. Seattle, Washington State
22. Austin, Texas
23. Los Angeles, California
24. Branson, Missouri
25. Scottsdale, Arizona
Source: Tripadvisor
Travellers’ Choice Awards ‘Best of the Best’ winners are destinations whose hotels, restaurants and things to do received a high volume of above-and-beyond reviews and opinions from reviewers over a 12-month period.
Rome snaps up fifth place in the global popularity ranking. The Italian capital is runner-up in Europe and also in the ‘Best of the Best Food Destinations’ category
The highest-ranking American destination, in terms of popularity, is New York, which ranks 25th overall
Hanoi, Vietnam, comes fourth in the global ranking. But the city takes the crown in the 2024 list of best food destinations
The rest of the top ten Trending list features Palawan Island, Philippines (fourth); Sapa, Vietnam (fifth); Bogota, Colombia (sixth); Pattaya, Thailand (seventh); Alajuela, Costa Rica (eighth); Phnom Penh, Cambodia (ninth) and Kuala Lumpur, Malaysia (10th).
In the ‘Best of the Best Nature Destinations’ category, which celebrates travellers’ appetite for adventure and the great outdoors and sets out to inspire budding explorers who are planning bucket list trips, Kathmandu is number one.
The Nepalese capital is followed by Halong Bay in second and Egypt’s Hurghada, which bags the bronze medal after missing out last year with fourth place.
Making up the remainder of the top 10 are Mauritius (fourth); Lombok, Indonesia (fifth); Kauai, U.S (sixth); Zanzibar Island, Tanzania (seventh); Grand Cayman, Caribbean (eighth); Kruger National Park, South Africa (ninth) and Martinique, Caribbean (10th).
TRIPADVISOR TRAVELLERS’ CHOICE AWARDS 2024 – DESTINATIONS: TRENDING, NATURE, AND CULTURE
TRENDING DESTINATIONS
1. Tokyo, Japan
2. Seoul, South Korea
3. Halong Bay, Vietnam
4. Palawan Island, Philippines
5. Sapa, Vietnam
6. Bogota, Colombia
7. Pattaya, Thailand
8. Alajuela, Costa Rica
9. Phnom Penh, Cambodia
10. Kuala Lampur, Malaysia
11. Jeju Island, South Korea
12. Viti Levu, Fiji
13. Chennai (Madras), India
14. Puebla, Mexico
15. Bandung, Indonesia
16. Panama City, Panama
17. Huaraz, Peru
18. Nairobi, Kenya
19. La Paz, Bolivia
20. Port Ghalib, Egypt
21. Brasov, Romania
22. Manra, Ecuador
23. Casablanca, Morocco
24. Santiago, Chile
25. Taipei, Taiwan
BEST NATURE DESTINATIONS
1. Kathmandu, Nepal
2. Halong Bay, Vietnam
3. Hurghada, Egypt
4. Mauritius
5. Lombok, Indonesia
6. Kauai, U.S
7. Zanzibar Island, Tanzania
8. Grand Cayman
9. Guadeloupe
10. Kruger National Park, South Africa
11. Martinique
12. Wadi Rum, Jordan
12. Lanzarote, Spain
14. Merzouga, Morocco
15. Roatan, Honduras
16. Kochi, India
17. Cozumel, Mexico
18. Ambergris Caye, Belize
19. Barbados
20. Natal, Brazil
21. Saint John
22. Quepos, Costa Rica
23. Tangalle, Sri Lanka
24. Fethiye, Turkey
25. Snowdonia National Park, U.S
BEST CULTURE DESTINATIONS
1. Cuba
2. Cusco, Peru
3. Agra, India
4. Fes, Morocco
5. Athens, Greece
6. Dublin, Ireland
7. Colombo, Sri Lanka
8. Hue, Vietnam
9. Edinburgh
10. Tokyo, Japan
11. Prague, Czech Republic
12. Santiago, Chile
13. Porto, Portugal
14. Addis Ababa, Ethiopia
15. Seville, Spain
16. Vienna, Austria
17. Singapore
18. Berlin, Germany
19. Amman, Jordan
20. Buenos Aires, Argentina
21. Quito, Ecuador
22. Hong Kong, China
23. Bogota, Colombia
24. Yerevan, Armenia
25. Baku, Azerbaijan
Source: Tripadvisor
The most popular ‘Trending’ destination is Tokyo, which also ranks 10th among the world’s most culturally-rich destinations
The silver medal in the ‘Trending’ ranking goes to Seoul, South Korea, where Tripadvisor suggests visiting the N Seoul Tower ‘built atop a peak in Namsan Park’ and the teahouses of Insadong, which ‘give you a taste of Korean flavour’
In a ranking dedicated to U.S destinations, crowned champion New York is followed by Oahu (second) and Las Vegas (third). Pictured: Hanauma Bay, on Oahu island
Aimed at history, art and culture fans is the ‘Best of the Best Culture Destinations’ ranking. Tripadvisor says that the category sees ‘two new entries for 2024’, with Cusco, Peru, in second place and Agra, India, third on the podium.
‘But it’s Cuba that takes the top spot, climbing five places from last year to be named No1 in the world,’ it adds. Completing the top five are Fes, Morocco (fourth), and Athens, Greece (fifth).
Other culturally rich destinations in the top 10 are Dublin, Ireland (sixth); Colombo, Sri Lanka (seventh); Hue, Vietnam (eighth); Edinburgh, UK (ninth) and Tokyo, Japan (10th).
Next up? It’s the foodie category. The ‘Best of the Best Food Destinations’ ranking ‘serves up a diverse culinary delight’, says Tripadvisor, which points out that Europe ‘takes half of the top 10 world spots’. They are Rome (second); Crete (third); Florence (fifth); Barcelona (seventh) and Lisbon (ninth).
TRIPADVISOR TRAVELLERS’ CHOICE AWARDS 2024 – DESTINATIONS: HONEYMOON AND SUSTAINABILITY
BEST HONEYMOON DESTINATIONS WORLDWIDE
1. Bali, Indonesia
2. Hoi An, Vietnam
3. Maldives
4. Dominican Republic
5. Mauritius
6. Khao Lak, Thailand
7. Jamaica
8. Santorini
9. Zanzibar Island, Tanzania
10. Venice, Italy
11. St. Lucia
12. Gramado, Brazil
13. Lisbon, Portugal
14. Ambergris Caye, Belize
15. Tulum, Mexico
16. Dubrovnik, Croatia
17. Bora Bora, French Polynesia
18. Niagra-on-the-Lake, Canada
19. Budapest, Hungary
20. Prague, Czech Republic
21. Viti Levu, Fiji
22. Kauai, U.S
23. Barbados
21. Killarney, Ireland
25. Antigua
BEST SUSTAINABLE DESTINATIONS WORLDWIDE
1. Copenhagen, Denmark
2. Stockholm, Sweden
3. Bordeaux, France
4. Helsinki, Finland
5. Singapore
6. Melbourne, Australia
7. Oslo, Norway
8. Brussels, Belgium
9. Galway, Ireland
10. Belfast, UK
11. Bangkok, Thailand
12. Barcelona, Spain
13. Montreal, Canada
14. Milan, Italy
15. Zurich, Switzerland
Source: Tripadvisor
Tripadvisor’s ‘Best of the Best Culture’ list is topped by Cuba in the Caribbean
Kathmandu, Nepal, is the number one ‘Nature’ destination for 2024
Vietnam’s Halong Bay takes second place on the winners’ podium for ‘Nature Destinations’ and comes third under ‘Trending Destinations’
‘But it’s Hanoi, Vietnam, that comes out top for foodies on Tripadvisor, climbing two places this year to claim the number one spot in the world,’ it adds.
The remaining foodie destinations making up the top 10 are Cusco, Peru (fourth); New Delhi, India (sixth); New Orleans, U.S (eighth) and Phuket, Thailand (10th).
In a ranking dedicated to U.S destinations, crowned champion New York is followed by Oahu (second); Las Vegas (third); New Orleans (fourth) and Miami Beach (fifth).
There are two new categories this year, one of which is the ‘Best of the Best Sustainable Destinations’, which recognises ‘winners from around the world deemed to have strong commitments to sustainability’. Here, Copenhagen takes the gold followed by Stockholm, second, and Bordeaux in third.
‘Europe is leading the way when it comes to environmentally responsible cities, taking eight of the top 10 spots,’ Tripadvisor notes.
TRIPADVISOR TRAVELLERS’ CHOICE AWARDS 2024 – FOOD
BEST FOOD DESTINATIONS WORLDWIDE
1. Hanoi
2. Rome
3. Crete
4. Cusco
5. Florence
6. New Delhi
7. Barcelona
8. New Orleans
9. Lisbon
10. Phuket
BEST FOOD DESTINATIONS EUROPE
1. Rome
2. Crete
3. Florence
4. Barcelona
5. Lisbon
6. Paris
7. Istanbul
8. Athens
9. Porto
10. Edinburgh
BEST FOOD DESTINATIONS IN THE U.S
1. New Orleans
2. Charleston
3. Maui
4. New York City
5. Savannah
6. Nashville
7. Miami Beach
8. Boston
9. Asheville
10. San Diego
Source: Tripadvisor
A new category this year is the ‘Best of the Best Sustainable Destinations’, with the Danish capital of Copenhagen taking the top spot
Hoi An is the second most popular ‘Honeymoon Destination’ and the 10th most popular place overall, according to the latest Tripadvisor awards
Paris is the third most popular destination in Europe and the sixth most popular worldwide
Aimed at romantic getaways, the other new category this year is the ‘Best of the Best Honeymoon Destinations’, where Bali takes the crown followed by Hoi An, Vietnam, in second place, and Maldives third.
Commenting on the 2024 ranking, Sarah Firshein, head of editorial at Tripadvisor, says: ‘Winners like Dubai, Tokyo, Paris, and Marrakech indicate that our community has an unbridled appetite for destinations with vibrant arts-and-culture scenes, top-notch restaurants, and seemingly limitless attractions and experiences.
‘It’s also great to see a rebound on long-haul trips to Asia, with the region having fully opened up post-pandemic. As Tripadvisor’s Trending Destinations list shows, travellers are keen to get out there and explore with gusto.’
See the winners across all subcategories here: tripadvisor.co.uk/TravellersChoice-Destinations.
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