When is a Christmas tree not a Christmas tree?
Some might say when it’s a pile of chrome trunks.
Such a flamboyant concept has been unveiled by ultra-luxurious London hotel Claridge’s to mark the beginning of the festive season.
This year’s tree at the Mayfair property has been created by Louis Vuitton, and is billed as a ‘magnificent sculptural creation’.
Claridge’s has unveiled its 2023 Christmas Tree (above), which has been designed by Louis Vuitton
The sculpture – which ‘exudes festive charm’ – is composed of 15 vertically placed chrome repurposed trunks of varying heights that tower ‘to create the silhouette of a traditional Christmas tree’ and ‘reflect the Art Deco architecture’.
Each signature trunk is adorned with Claridge’s travel stickers of yesteryear and an oversized Louis Vuitton luggage tag.
The creation is immersed within two large open ‘wardrobe trunks’ that reach a height of 5.2 metres (17ft).
The creation is immersed within two large open ‘wardrobe trunks’ that reach a height of 5.2 metres (17ft)
The sculpture – which ‘exudes festive charm’ – is composed of 15 vertically placed chrome repurposed trunks of varying heights
Louis Vuitton’s first London store opened in 1885 around the corner from Claridge’s, and ever since, says the hotel, its ‘legendary trunk’ has ‘crossed the threshold in its thousands’.
Claridge’s General Manager Paul Jackson, said: ‘We are excited to unveil the Claridge’s Christmas Tree 2023 by our legendary friends at Louis Vuitton. Christmas is the most magical time for us here at the hotel and we look forward to welcoming guests and seeing visitors immerse themselves in Louis Vuitton’s world.’
Claridge’s sister hotel The Connaught, also located in Mayfair, unveiled a more traditional-looking tree, designed by influential British artist and sculptor Dame Rachel Whiteread.
It stands 31ft tall and is bedecked with 102 circular neon white hoops.
Louis Vuitton’s first London store opened in 1885 around the corner from Claridge’s
Claridge’s sister hotel The Connaught, also located in Mayfair, unveiled a more traditional-looking tree (above), designed by influential British artist and sculptor Dame Rachel Whiteread
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Tis the season to be… flamboyant: Claridge’s hotel unveils its Christmas tree – a dazzling sculpture by Louis Vuitton made from chrome trunks
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