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Why LEGO House in Denmark is worth a visit


Lois Alter Mark
 |  Special to USA TODAY 10Best

If there was ever a perfect physical representation of a brand, LEGO House is it. Located in Billund, Denmark, where the beloved toy was first created 90 years ago, the “Home of the Brick” is a must-visit for fans of all ages.

Built like 21 giant LEGO bricks that balance on each other, the 129,166.93 square foot building is designed to replicate an actual LEGO creation. It’s even designed to scale so fans can recreate it themselves. The façade is covered with tiles that look like classic 2×4 LEGO bricks and if you were looking down on it from high above, you would swear it was made of real LEGO bricks.

What exactly is LEGO House?

The brainchild and dream of Kjeld Kirk Kristiansen, third-generation owner and chairman of the LEGO Group, LEGO House is a hands-on reflection of the brand’s philosophy, Learning Through Play. It’s filled with 25 million LEGO bricks, and every well-thought-out space is geared towards encouraging kids (and adults) to explore, imagine and create.

Believing “only the best is good enough,” Kristiansen hired award-winning Danish architect Bjarke Ingels, founder of BIG and a lifelong LEGO fan himself, to design his passion project. “If BIG had…



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